Align Stakeholders in Just One Day.
No more endless meetings. No more guessing games. Learn the high-impact Problem Framing System top facilitators use to drive decisions, prioritize with confidence, and get teams aligned fast.

We launched the Problem Framing Workshop in 2018 at Google, and since then Design Sprint Academy has taught 800+ consultants, facilitators, product & innovation leaders how to use problem framing workshops to facilitate decision-making with stakeholders while keeping the customer focus. It's your turn now.












Dealing with difficult stakeholders, conflicting priorities, misaligned goals, and information overload demands a smarter, more effective way to work.

❌ Difficult stakeholders
Stakeholders pushing for features that don’t make sense?
❌ Lack of clarity
Struggling to articulate new value propositions, especially in the era of AI?
❌ No customer focus
Not sure what customers want, or how to do effective product discovery?
Can’t break free? It doesn't have to be your reality.

Phase 1 - Discovery is where you build a clear, evidence-based understanding of the problem space. You identify a range of potential opportunities, define your Minimum Viable Customer Segment, and validate what users truly need using existing data, customer insights, and targeted interviews.
Phase 2 - Workshop Preparation turns your research into a clear narrative and sets the stage for alignment. You gather the right decision-makers, map their goals and constraints, and translate your insights into visual diagrams — customer journeys, personas, pain point maps — that make the data easy to understand and impossible to ignore.
Phase 3 - Workshop Facilitation is where everything comes together. Using a structured, four-step flow, you guide stakeholders to define an aligned, actionable problem statement. The result? Alignment, clarity, and commitment — not more ideas to debate later.
Achieve clarity in hours—not months—by identifying the right problems.
With tools and methods made for you, integrate them in any flow and watch your leadership skills grow.
The curriculum guides you through the entire Problem Framing process, step by step, from messy problems to clarity in depth. You'll learn to prioritize, align, and decide with proven methods trusted worldwide.
This module will give you an overview of the problem-framing process and the different scenarios in which you can use it.
In this module you will learn how to make sense, categorize and prioritize with your stakeholders what problems you should be working on.
In this module, you will learn how to identify and define your target customer, evaluate your research data, and decide what additional discovery you might need to do.
In this module, you’ll learn how to prepare for a problem-framing workshop, from identifying and engaging stakeholders to collecting and visualizing research data needed for decision-making.
In this module, you’ll learn how to run a problem-framing workshop with your stakeholders to define problems and align them on priorities.
Knowledge is great, but execution’s what’s at stake. Along with the course, you’ll gain access to the exact resources, tools, and templates we use with global brands like eBay, Siemens, Daily Mail, Red Bull, Adidas — so you can immediately apply what you’ve learned. It’s as practical as it gets.

2 Workshop Formats
Facilitation Resources
Customizable Templates
Live Coaching Calls

Problem Framing Community




Since 2018, Design Sprint Academy has been at the forefront of teaching and facilitating Problem Framing and Design Sprints for some of the world’s leading companies, including Google, Amazon, eBay, Siemens, Daily Mail, Red Bull, Adidas, and Zalando. With over 800 Product Managers trained and countless successful workshops facilitated, we bring real-world experience and proven methods to help you become a full-stack Product Leader.

Dana is a Senior Innovation Consultant and Co-Founder of Design Sprint Academy. With 20 years of experience, Dana has trained and coached hundreds of teams across industries, helping them validate ideas, reduce risks, and prioritize user needs.
Combining her background in psychology, facilitation skills, and expertise in design thinking, Dana designs training programs that empower teams to solve complex challenges and foster innovation. Her mission is to help others think creatively, run effective workshops, and design user-focused products.

John works with some of the world’s leading companies to align stakeholders on problems worth solving, uncover opportunities for growth, and launch successful products.
With a previous 15 years of experience as a Head of Product, John has firsthand knowledge of the challenges that come with building and launching products. It was through this experience that he discovered the power of Problem Framing—a solution he now facilitates with top brands to drive alignment, clarity, and better product decisions.

Here's what you'll get:
👥 For team licenses, reach out to us at start@designsprint.academy
We want to reward those who support us early while we finish building the remaining content. By joining now, you’ll secure the course at a significantly reduced rate:
€599
€799
€999
Will this conflict with the design sprint, agile, research, or discovery processes we already use?
Not at all. Problem Framing sits before these methods. It clarifies the right problem and aligns stakeholders so you can start your sprint, discovery, or design cycle with fewer conflicts and far more confidence.
How does this compare to a typical brainstorming session or problem tree exercise?
Those methods surface ideas — Problem Framing surfaces decisions. Instead of diverging endlessly, the process grounds stakeholders in data, business priorities, and user insights, guiding them toward a clear, shared problem statement everyone commits to.
Have others learned Problem Framing?
Yes! Since launching Problem Framing with product teams at Google in 2018, more than 800 product professionals globally have learned and applied this approach. Here is a few case studies and teams we have worked with: Google, Elm, Eurobank, Virgin Media, Blue Shield of California, Autodesk, NHS, RGA, Red Bull, Daily Mail, IFZA
Who is this course for?
This course is designed for agile coaches, product managers, facilitators, and consultants who need to lead cross-functional teams, navigate complexity, and drive alignment. If you’re often the one asked to “get everyone on the same page” — this is for you.
Do I need prior experience with Problem Framing or facilitation?
No. The course gives you everything you need: scripts, slides, agendas, templates, and walkthroughs.
If you’ve facilitated workshops before, you’ll immediately expand your toolkit.
If you’re newer, the step-by-step structure removes all guesswork.
Can this course help me advance in my career as a Product Manager?
Absolutely! By mastering Problem Framing, you’ll elevate your role, becoming the go-to person for decision-making. You’ll also build your facilitation skills, learn how to guide stakeholders, and ensure that data and customer insights drive decisions—key skills that will make you stand out because most product managers are simply not trained on how to facilitate decision-making and dealing with stakeholders.
How fast can I start running workshops with this?
You can start immediately. Most learners run their first workshop within 1–2 weeks. The course includes:
Plug-and-play slides
Minute-by-minute agendas
Pre-designed templates
So you can walk in with a clear plan, not start from scratch.
Is this course useful for in-house teams and consultants?
Yes — it’s extremely effective in both settings.
In-house coaches/PMs use this to align teams faster and drive better product decisions.
External consultants use it to lead high-ticket discovery workshops and differentiate their offer.
Can I use the slides, templates, and materials with my team or clients?
Yes. The materials are designed for repeatable use in your organization or consulting practice. You get lifetime access to the templates so you can adapt them to your style and reuse them across projects.
How deep does the course go into research?
You’ll learn a practical, facilitator-friendly approach: just-enough research to validate your customer segment, uncover real needs, and support decision-making. No complex research methods, no weeks of analysis — only what you need to run a strong workshop.
Can my company pay for the course?
Yes, many companies cover the cost of training and professional development. If you’re purchasing the course for a team, contact us at start @ designsprint.academy for special team pricing options.
How will I receive ongoing support?
Along with the course content, you’ll get access to biweekly live coaching calls, where we’ll provide guidance and answer any specific questions. You’ll also be part of our exclusive Problem Framing Community, where you can connect with other product leaders, workshop facilitators, consultants, share insights, and get continuous support.
Is there a guarantee or refund policy?
Yes — we offer a 14-day satisfaction guarantee. If you complete the course and feel it didn’t help you become a more confident facilitator, email us and we’ll refund you.
How long will it take to complete the course?
The core content takes around 6 hours to complete. But you can go at your own pace, pause anytime, and revisit specific sections as needed. Many learners treat it like an on-demand facilitation reference library.